Portal CMS

What is CMS?

A content management system (or CMS) is built to manage the creation and modification of digital content. A CMS system is basically a software platform that allows organizations to create, manage and modify content on websites without requiring technical skills and knowledge, highly specialized developers—anyone in business can use a CMS. A CMS website can be considered as a database for managing web content in one simple application with publishing tools, search, editorial capabilities and so on.

You will generally find that a web CMS is used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment, ultimately enabling organizations to deliver relevant content to users. Alternatively, WCM is used in conjunction with web expertise management (WEM) to build a skill-based web.

However, as new digital channels have emerged, such as smart mobile devices, content must be accessible and consistent at every touchpoint. To this end, traditional web CMS have attempted to provide the necessary nuances for this new channel. Therefore, portals stepped into displays to help provide a more nuanced variety of interactions and benefits to organizations.

What are Portals?

Portals are basically tools to help you build various websites and web applications with a single point of access. It shares similarities with a CMS in organizing web content, but functions differently—often as a private location requiring a customer or partner login. Portals can also bundle native additional features such as document libraries, forums, wikis and even personalized blogs tailored to the user experience.

Portals—also known as web portals—are suitable for maintaining long-term customer relationships after purchase. Portal functionality is particularly useful for experiences that require the user to be logged in. This is especially true in the B2B space, where a customized e-commerce experience is required. However, in some cases they can offer limited functionality for different business cases, and can be complex and expensive depending on the organizational requirements and product/service offering.

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Online Store

What is e-commerce?

eCommerce (electronic commerce) is the buying and selling of goods and services, or the transmission of funds or data, over electronic networks, especially the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business. The terms eCommerce and eBusiness are often used interchangeably. The term eTail is also sometimes used to refer to the transaction processes that make up online retail shopping.

How does eCommerce work?

eCommerce is powered by the internet. Customers access online stores to browse and order products or services through their own devices. When an order is placed, the customer's web browser communicates back and forth with the server hosting the eCommerce website. Data relating to orders is forwarded to a central computer known as an order manager. This will then be passed to a database that manages inventory levels; Merchant systems that manage payment information, using payment gateway applications such as PayPal or bank transfers. Finally, it will cycle back to the order manager. This is to ensure that store inventory and customer funds are sufficient for orders to be processed.

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